Is Blogging Worth It For Your Private Practice In 2025?

Is blogging worth it? Or is it wasted time? Is taking the time to create and update a blog for your private practice going to make a difference?

I love blogging. A lot! But, I haven’t created much content about blogging recently. I think a big reason why is that so many therapists are allergic to blogging. Today, I want to try to offer some tips to make it feel more accessible to everyone.

I also want to talk about what has changed about blogging in 2025 compared to when I first started Private Practice Skills in 2018. While many things have stayed the same, it does look a little bit different now.

So, if you’re not sure that blogging is worth it, then this article is for you! I’m going to offer some tools to make it feel more simplified so you can start leveraging the benefits of blogging.

4 myths about blogging

Blogging is “dead”

Not sure why people are saying this, because the data says otherwise.
According to the Marketing School Podcast, blogging is still here!
They surveyed 1 million websites and found that a website with a blog has: 75% more organic search traffic, 11% more repeat visitors, 48% more backlinks, 194% more organic social traffic, 39 more seconds spent on website on average, 292% more brand queries (searches for your specific brand), 8% higher conversion rate (i.e., folks making a purchase or booking)
And if that just sounded like a bunch of jargon, it basically all means that blogging is still very relevant! And blogging is worth it.

The more blogs the better

Another myth is that you have to blog weekly or have a whole bunch of blogs before you reap any benefits from blogging.
That is not true!
Now, Google is emphasizing high quality content.
Cutting corners to be able to push out a lot of content is not helpful. It actually benefits you to put out a higher quality blog post once a month, or even once a quarter.

Your blog has ultimate expertise

Another myth I would like to debunk is that your blog post needs to offer the ultimate expertise on whatever topic it’s speaking to. Or needs to include all relevant information that is pertinent to that topic.
Of course, you’re going to have a certain level of expertise because you’ve gone through so much training as a therapist!
But, you don’t have to present yourself as the ultimate expert. Somebody else can be that.
Instead, you have lived experience. You are sitting with clients and you can speak to what you observe and experience in your work.
For example, you could speak to the fact that so many of your clients get stuck on a particular part of the therapy process. Or explain why so many of your clients have trouble understanding an element of a therapeutic technique that you utilize.

Every blog needs amazing keywords

I want to debunk the myth that the only blogs worth writing are the ones with amazing keywords.
Yes, keywords are super useful.
But, you could also write a useful blog without emphasizing certain catch phrases or keywords.
The emphasis is less on the keywords that AI would be able to answer, and more on unique human experiences.

The blogging difference in 2025: AI

Let’s dive into what is different about blogging in 2025 than 5 years ago.

AI

One big change that everyone is talking about is AI. A common fear I hear is that AI is going to bump us off the map. Us, mere humans, who are trying to create content online will be no match for AI who can index every little piece of information on the internet and regurgitate a well written summary.

In actuality, with the surge of AI based content, Google is not looking to regurgitate the same content over and over again. Instead, it’s pushing to the top of the search results pieces of information that feel unique. What does an individual person or company have to say about a topic that’s different then what AI is saying?

There’re a lot of directions you can take to add your human element, unique perspective, and share your own personal experiences. And Google is looking for that!

In other words, you don’t have to strive to nail the algorithm, or even the most perfect keyword. Rather, you need to be you and highlight the most important parts of your values, approach, and what sets you apart in how you write your blog.

The emphasis is less on regurgitating the top tips for getting something right or doing some task. Instead, you’re going to want to focus on what your unique take is. And Google is watching for that sort of thing.

6 tips for generating blog ideas

If you are starting to think that blogging is worth it, but feel unsure of where to start, I have some tips!

1) Connect to your mission/vision

What is your vision and mission statement for your private practice?
Allow your blog posts to flow from those.
You don’t need to focus on what the hottest search term is related to your niche, but instead focus on what your goal is.
Are you trying to educate folks? Are you trying to offer a transformation in a certain kind of way? Are you bringing a unique perspective? Are you trying to eliminate the shame that people hold in a certain kind of experience?

2) Use Answer the Public for blog topics

On answerthepublic.com you can type in a word or phrase. (e.g., panic attacks) It will then give you a lot of information about that search query.
You may be inspired with an idea after looking at what terms people are typing into Google.

3) Use AI as an assistant

If you are feeling stuck on ideas of what to write about, you could ask ChatGPT.
I do not suggest asking AI to write your blog post for you.
Think of ChatGPT as an assistant. You could ask ChatGPT a question (e.g., How to overcome a panic attack?) Then, see what the responses are.
Then, use the responses as a reference point as to what other people on the internet are saying about your topic.
Next, ask yourself: What do you think about this advice? Are there steps that are missing?
Think about whatever ChatGPT gives you with a critical framework. What would you change or tweak? What would you elaborate on? What is a different perspective you could bring?

4) Record a voice memo

Assuming you have some general topic in mind, you can sit down with a friend and talk aloud about that topic.
Record a voice memo while you are talking it through. You could even record a voice memo and text it to a friend.
The way our brains work when we use our mouths to talk is different from the way our brains work when we are putting pen to paper, or typing.
You can listen back to the voice memo, get inspiration and begin writing your blog.
Or, you can use a service to transcribe your voice memo into text. Then edit and use that text as your blog post.

5) Be imperfect on purpose

Set a goal to have your first blog post be super imperfect. On purpose.
Make a not-great blog post. It might sound like: “Hello. I am Marie Fang. This is my first blog post, and so I am going to introduce myself quickly. I look forward to seeing you in the next blog post.”
Doing this, helps you rehearse writing the blog post, clicking publish, and creating a neural pathway in your mind for what it is like to publish a blog post.
So the next time you sit down to write a slightly less imperfect blog post you’ve already rehearsed going through the vulnerability of writing a published piece. It will get a little bit easier every time you do it!

6) Start with an easy topic

Try to pick a really easy thing to talk about for your first or second blog post.
When you are trying to offer some helpful content, pick something that feels easy for you.
Don’t choose something that you feel like you have to research a bunch, or feels complicated. Just pick something simple!
There are so many variables, administratively, when you are getting used to writing a blog that can cause snags for folks. It helps if the content itself isn’t something you get snagged on.

These are just a few tips that I find helpful in overcoming writer’s block or getting stuck writing a blog. I hope these ideas help you take the leap and find that blogging is worth it.

And, I get that even with everything I just said, the whole thing can feel so scary. That’s normal!

I understand the temptation that a lot of us have to hide behind academic language and expertise. And those things have their place! But, if you use your genuine language then you will come across much more authentically to your blog readers and Google.